Gabby's Marketing Blog

This week, I decided to add a "skills" section to my LinkedIn profile. The majority of the skills I added I acquired through various classes at Benedictine University while others I learned on my own. As my major is marketing with a concentration in digital media, I figured it would be beneficial to understand the various Microsoft programs. Understanding how to effectively use Powerpoint, Word and Excel is definitely a skill employers look for. Last semester, I learned how to conduct market research through the use of surveys, interviews, focus groups etc... I was required to gather research from Benedictine University students and analyze the responses with regards to the given questions and draw a conclusion. I liked this course and would feel comfortable doing a project like that again. As of this semester, I feel more confident in my social media marketing skills as I have completed the Hootsuite program and received a certification.  I will continue to improve upon ...

Advancements in artificial intelligence are changing social media marketing in a variety of ways. It has come to the point where social media platforms are essentially thinking and acting like humans with the personalized information/ads they generate for each user. The first benefit of AI in social media is enhanced user experience. AI allows social media marketers to get closer to their audience and understand their preferences. This, as a result, helps with better targeting of ads and overall content. The next benefit is the ability to more accurately measure performance. Marketers can now track user engagement, performance on ads and insights regarding their content. All in all, automation makes social media marketing easier for businesses and content creators alike. It will be interesting to see how much more AI will be able to accomplish in this field within the next few years. 

The outbreak of the Coronavirus in the United States has created global upheaval as the economy struggles to recover. Among other things, the Coronavirus has also created significant changes in both online search behavior, as well as the type of content search engines display as a result. For example, searching "Coronavirus" in Google displays a variety of new panels that provide objective information about the disease. The content is primarily from the World Health Organization, the Center for Disease Control as well as other government sources. One can see how a global pandemic can affect what the government wants the public to see with regards to search information. Simply put, Google appears to be focused on surfacing content from the most trustworthy, expert organization that specifically focus on global health issues particularly during a time of crisis. With this in mind, one may wonder how other economic events may affect search engine optimization with regards to w...

This week for class I created a website on Weebly. My dad has his own remodeling company so I decided to make a website for him. The process in creating the website was fairly simple. First, I choose a template that would be the best fit and then I filled in information about the company. I also selected a free domain name:  www.rabianskiremodeling.weebly.com. I used the website to highlight a few of my dads past/current projects while including of all the services he offers. Creating a website is a great way to attract new customers and appear more professional. Prior to making the website, my dad only marketed himself by word of mouth and with business cards. Having a physical platform to view will make customers feel more confident choosing Rabianski Remodeling for their next home project. To further develop the website, I will need to connect a google analytics account to assess a variety of metrics that can help make the website more of a success. To help promote the websi...

This week for class I created a website on Weebly. My dad has his own remodeling company so I decided to make a website for him. The process in creating the website was fairly simple. First, I choose a template that would be the best fit and then I filled in information about the company. I also selected a free domain name: www.rabianskiremodeling.weebly.com. I used the website to highlight a few of my dads past/current projects while including of all the services he offers. Creating a website is a great way to attract new customers and appear more professional. Prior to making the website, my dad only marketed himself by word of mouth and with business cards. Having a physical platform to view will make customers feel more confident choosing Rabianski Remodeling for their next home project. To further develop the website, I will need to connect a google analytics account to assess a variety of metrics that can help make the website more of a success. To help promote the website, m...

This week I studied for the SEN (Search Engine News) exam. This is a basic SEO course that introduces over 70 fundamental ranking factors and strategies. The purpose of the course is to bring you up to speed about everything SEO so you can feel confident analyzing a website's presence. A nice benefit is that the course only costs $50 as opposed to $550 with the student discount. The lessons in the course covered topics like the role and importance of various types of search results, keyword research, internal/external ranking factors and many more. After each section there was a short quiz to test your knowledge before moving forward. While the course took some time and dedication to complete, my efforts were worthwhile. An online multiple choice exam was offered at the end to receive the official SEO certification. To receive the certification, you have to pass with a score of at least 70% or higher. After my second try, I received the certification in SEO fundamentals. I uplo...