MKTG 3347 week 11- How AI Affects Social Media Marketing

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Advancements in artificial intelligence are changing social media marketing in a variety of ways. It has come to the point where social media platforms are essentially thinking and acting like humans with the personalized information/ads they generate for each user.

The first benefit of AI in social media is enhanced user experience. AI allows social media marketers to get closer to their audience and understand their preferences. This, as a result, helps with better targeting of ads and overall content. The next benefit is the ability to more accurately measure performance. Marketers can now track user engagement, performance on ads and insights regarding their content. All in all, automation makes social media marketing easier for businesses and content creators alike. It will be interesting to see how much more AI will be able to accomplish in this field within the next few years. 

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