MKTG 3345 Week 3-Date Range

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Google Analytics has a neat function known as date range. Date range allows for the user to view certain metrics during a specific period of time. These metrics can help businesses understand how effective their current marketing strategy is as it shows how many people visited their page and how long they stayed on the page. You can change the date range to today, yesterday, last month, last month, last seven days or last thirty days.

Another benefit of this function is that date ranges can be compared and the user can view the data side-by-side. This is a very simple way to compare data and see how the metrics changed from one period to another. Analyzing the number of page views can help a business grow as the ultimate goal is to reach the largest number of potential customers.



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