MKTG 3345 week 4-Go Mobile

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This week for class, I dived a little bit deeper into a Google Analytics account to analyze a variety of information. I was specifically focused on comparing the amount fo desktop users to mobile users. To do so, I first set the date range to include the last 30 days. After that, I navigated to the left side of the page where I clicked on the button Audience. A drop down button appeared and I selected Mobile Overview.




















As you can see in the chart above, information is separated based on desktop and mobile users. This information shows that there have been 130 desktop users and 23 mobile users in the last 30 days. Other metrics like new users, bounce rate, and session duration are also measured. All of these metrics can help companies better understand how users are viewing their content and which method may be more effective for them.



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