MKTG 3345 Week 1- Web Analytics

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Welcome to my blog! My name is Gabby and I am senior at Benedictine University. I am majoring in marketing with a concentration in digital marketing. Web analytics can be extremely useful in digital marketing in that it may provide people/companies with important online metrics to better understand what they can improve to market more effectively on the web.

 Web analytics is the measurement, collection, analysis and reporting of data for the purposes of understanding and optimizing web usage. More specifically, web analytics focuses on website metrics like average time spent on a page, clickstream data, webpage functionality and many others.

In general, web analytics act as an effective tool for both business and market research. Having access to these various online metrics can help a company grow faster while implementing fully informed business strategies.

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