SEO Week 1- Utilizing Keywords

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Keywords are one of the main elements of search engine optimization. SEO keywords are specific phrases that describe what your content is about, making it possible for people to find your site via search engines. Developing a list of keywords is crucial so that your site can rank above its competitors by drawing in the most searchers.


Research shows that 95% of people only view the first page of search results. The right keywords can help generate organic traffic for the site so that more people are exposed to your site compared to other results. Overall, the success of your organic search efforts rely largely on how effective you are at discovering, researching, analyzing and selecting the right search engine keywords for your website. 

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