MKTG 3345 week 5-Up or Down

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This week I used Google Analytics to further analyze the account activity from one week compared to a previous week. Metaphorically speaking, this task will allow me to "take the pulse" of the website to see how much traffic is occurring. I can then compare the data to get a better understanding of why traffic either increased or decreased in a given period. Businesses can use this tool to see how effective their website is in attracting new users and retaining old users based on their marketing strategies.

The first date range I set was for February 10 to February 16. The data showed that there were 13 users, 11 new users, 17 page views as well as other metrics. I compared this data to the week of January 12 to January 19 and there were significant changes. This data showed that there were 64 users, 64 new users, 211 page views, and a much higher bounce rate. It was interesting to see how much the website traffic differed earlier in the year compared to now.

 

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