MKTG 3345 week 6-Search Traffic

-
 This week, I assessed the search traffic on the same Google Analytics account from last week. Search traffic is categorized as either organic or direct and both are measured on the account. Direct traffic occurs when a visitor arrives directly on a website, without having clicked on a link from another site. Organic traffic, on the other hand, are those visits that are tracked by another entity, usually other search engines.

Search traffic information is important to have because it informs the business about how people are accessing/viewing their content.  This is also a helpful tool for measuring return on investment. Search engine optimization can help increase search traffic by a significant amount if implemented correctly.


As you can see from the image, 64.7% of search traffic was organic and and 35.3% was direct on this account. It is often common for organic search traffic to be a higher percentage than direct. All in all, this information can inform a business about how visitors are viewing and finding their content.

Comments

Post a Comment

Popular posts from this blog

MKTG 3345 Week 3-Date Range

-
Image
Google Analytics has a neat function known as date range. Date range allows for the user to view certain metrics during a specific period of time. These metrics can help businesses understand how effective their current marketing strategy is as it shows how many people visited their page and how long they stayed on the page. You can change the date range to today, yesterday, last month, last month, last seven days or last thirty days. Another benefit of this function is that date ranges can be compared and the user can view the data side-by-side. This is a very simple way to compare data and see how the metrics changed from one period to another. Analyzing the number of page views can help a business grow as the ultimate goal is to reach the largest number of potential customers.
Read more

MKTG 3345 week 4-Go Mobile

-
Image
This week for class, I dived a little bit deeper into a Google Analytics account to analyze a variety of information. I was specifically focused on comparing the amount fo desktop users to mobile users. To do so, I first set the date range to include the last 30 days. After that, I navigated to the left side of the page where I clicked on the button Audience. A drop down button appeared and I selected Mobile Overview. As you can see in the chart above, information is separated based on desktop and mobile users. This information shows that there have been 130 desktop users and 23 mobile users in the last 30 days. Other metrics like new users, bounce rate, and session duration are also measured. All of these metrics can help companies better understand how users are viewing their content and which method may be more effective for them.
Read more

MKTG 3347 Week 4- Social Media & ROI

-
Image
Measuring social media ROI is key to budget for your social marketing strategy. Your social media strategy depends on your company objectives like brand awareness, customer satisfaction, revenue etc... To simplify, social media ROI is the sum of all social media actions that create value. It is in the company's best interest to know what will be the outcome of all the time, money and resources invested. Often times, companies with limited budgets will cut back on social media marketing because they don't fully understand the potential return on investment. Understanding ROI not only helps the company understand what tactics are/are not working for them but also how they can shift their tactics to be more effective. To measure social media ROI, it is important to have clear objectives, set SMART goals, track the right performance metrics and know how much you're spending on social media. Following these steps will help you break down exactly how social media is benefitin...
Read more