MKTG 3345 week 7- Trending

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 For this week's blog, we will be focusing on trending. Utilizing the trends tool can make it easier to visualize trends in your Google Analytics data. I will be observing the CASA Google Analytics account from October 1, 2018 to October 1, 2019 to see what the trend was during those 12 months. While it would be ideal for the traffic to be gradually increasing each month, I think there will be moments of decrease.


 As you can see from the data above, CASA's website traffic decreases and increases several times within the 12 months. It is obvious that their traffic is fluctuating so analyzing trends can help CASA make the necessary changes moving forward. This may include working on various marketing campaigns to increase traffic and create a more positive, consistent trend.

Overall, trending is a great tool to use to get a better understanding of what to expect in the future. With positive trends, website's can feel confident in their strategies as an increase in new/old users is always a plus. However, if someone is experiencing a negative trend, they must take action to increase the success of their business.

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