MKTG 3345 week 8-Search Traffic

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This week I analyzed the amount of organic traffic on a Google Analytics account. Organic traffic refers to when someone searches for a particular keyword which shows up as an "unpaid result" on a Google page. This goes hand in hand with search engine optimization as this is the process of maximizing the amount of viewers by ensuring that the site appears high on the list of search results. Organic search traffic gives you a competitive edge so understating and utilizing high-value keywords is crucial.

CASA's page showed that 77.8 % of traffic was organic and 22.2% was direct. This means that the majority of people who viewed this page did so by searching specific keywords. Everyone wants their
target audience to be able to find them through the internet so the percentage of organic traffic one receives is very important.

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