MKTG 3347 week 9-Facebook Insights

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This week for class, I became an administrator for the Facebook page "These Songs of Freedom" to get a better understanding of the demographic that views and likes the page. More specifically, I will be analyzing the Facebook insights to determine the ages and countries these viewers are from. This information can help me better analyze and track user interaction to see who specifically is being reached and what affect this is having on my page.

To find this information, I will navigate to the left column and click on the people tab. Once on this page, I can see specific demographics regarding my fans, my followers and people reached. The first half of the page tells me how many of my followers are women and how many are men. This page has 47% female followers and 53% male followers. This information is also categorized by age for each gender. The largest percentage of followers, both male and female, consist of the 25-34 age group.


The second half of the page shows what country and city your followers are from and also what language they speak. Based on the given information, it appears that the largest amount of followers are from Egypt. In general, the largest percentage of followers are from the Middle East so this is important information for the Facebook page administrators to know.




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