MKTG 3347 week 10- Social Listening

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Regardless of what platform you're using, it is essential to be able to create a genuine connection with your audience. Understanding their needs and wants is an important aspect of social listening. More specifically, social listening refers to analyzing the conversations and trends revolving around your brand and industry to make wiser marketing decisions in the future. 

What Is Social Listening? Amp Up the Volume With These Tools | GetApp®

Social listening not only helps you understand why, but also where and how these conversations are happening to determine what people are thinking regarding your brand. This information is beneficial in essentially supplying the brand with more specific insight and data needed to succeed. Brand health, industry insights, competitive analysis, campaign analysis, and event monitoring are a few opportunities social listening offers. Learning how your audience feels regarding each of these categories can help pave a path towards success for any brand. 

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