MKTG 3345 week 12- AI Today & Machine Learning

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Moving forward with the book Surfing the Tsunami, chapter two focuses on how artificial intelligence is already being applied in today's world. After reading this chapter, I was intrigued to find out how web analytics is being affected. AI has already been used in several areas such as research in the medical field, creating innovative technology (autonomous vehicles) and in programs like Netflix and Spotify. Over the last few years there have been significant advances in machine learning. Machine learning is important because we can essentially teach a machine an algorithm to imitate the human brain.

Many analysts believe that machine learning will completely transform the development process of various software including web applications. With regards to web analytics, machine learning can be very helpful in helping companies generate and understand data to a further extent. Among other things, these algorithms can help to understand customer behavior and boost customer engagement. From the looks of it, further advancements in machine leaning will take web analytics to another level and produce more data than before.

In general, it appears machine learning will change the way websites and web applications are developed. While it is somewhat unnerving that machines are being trained to act and think like human brains, these advancements are inevitable and we should appreciate how they are used to benefit a variety of sectors.


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