MKTG 3347 week 14- Social Media Differences

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 While there are many social media platforms to chose from, it is important to realize that each is intended to reach a different audience with a different method. To better understand this concept, Professor Kelsey shared an image explaining social media differences using donuts as an example.



The following image uses short sentences to describe how each platform primarily functions. If you are looking to market through social media to promote a company, product etc.. it is good to know what each platform strives to achieve so you can attract the right audience. Understanding what consumers expect from each platform can help you create affective advertisements and adapt to trends.

Without careful consideration of each platform, you may find it difficult to connect and appeal to your current audience. Using the donuts model as a guide can help chose the social media platforms that will be the best for you in the long run.






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